Defines growth opportunities through market, customer, technology, and competitive landscapes and analysis
About
Summary
I bring insights into market growth opportunities utilizing qualitative and quantitative market research techniques.
I define and evaluate the impact of alternative strategic initiatives on potential market growth by examining the technical, market, and competitive trends within existing and adjacent markets.
A passion is to support my own company's objectives through process development and management, internal and external resource management, and team mentoring and training.
Experience Highlights
Information Specialist
The Dow Chemical Company
Research Analyst
ORC International (Formally Guideline)
Research Director
ORC International (Formally Guideline)
Sr. Market Insights Manager
ORC International (now engine group)
Education Highlights
B.S, Chemistry
University of Detroit
Ph.D., Physical Organic/Computational Chemistry
University of California, Berkeley
Outside of work
Urban green space
i'm thankful for city parks but mostly for my many hostas that bloom every year no matter what
Looking out for each other
I believe in giving back;Â food packing at Fmsc, blood donations at arc, and habitat for humanity
Finding a home
annually spend time at best friends animal shelter in Utah with friends looking for a new family
More than a home
while working full time, I operated an 1860s bed and breakfast and gave new life to its exterior
Getting our youth up and running
soccer coach to sport association board to president. still keep assoc. "running" with IT support
Timeline
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Infomation Specialist, The Dow Chemical Company
Lead Hazardous Waste Characterization process at large U.S. sites supported by integrated Environmental Operations (incineration, landfill, and water treatment).
Redesigned waste approval process at Freeport, TX site reducing cycle time by 90%.
Prepared U.S. Environmental Operations for “Y2K” data conversion by serving as Implementation Lead for new system. Supported project by defining business requirements, mapping data migration, and serving in core IT project management team including coding reviews.
Unified sites’ data collection processes by leading sites’ Information Specialists through a requirements review (site and regulatory) and process re-engineering.
Assisted Dow in meeting EPA’s compliance dates for MACT implementation at U.S. industrial incinerators by providing IT support in development, training, and continuing operation of an internally developed application.
Guided MI production facilities in evaluation of waste management options. Trained plant personnel in relevant company and regulatory requirements and in pros and cons of available treatment options. Evaluated treatment plans through review of submitted characterization forms.
Research Analyst, ORC International (Formally Guideline)
Supported client research needs through secondary (literature) and primary (interview) research.
Provided clients with understanding of existing information by assessing and analyzing various information sources and databases (e.g., technical, business, IP).
Deepened client understanding of the salient business or technical issues by designing and conducting market and Subject Matter Expert (SME) interviews and integrating findings with secondary analysis.
Informed clients’ exploration of innovation white space by preparing IP and technology landscapes.
Research Director, ORC International (Formally Guideline)
I delivered market research in support of B2B and B2C clients. Many of the projects I managed leveraged my technical background for R&D and with industrial clients. Projects utilized project teams of technical analysts examining domestic and international trends in technology, IP, markets, and science to identify potential development opportunities.
Selected highlights include
Delivered over 300 projects with a single key client (many contacts) informing the innovation, product development, and market explorations across the U.S. and international business divisions.
An example of international projects managed is a 19-country/125-interview market assessment that advised client’s international teams of executives on go/no go decision regarding expansion efforts.
Framed strategic options for a client’s major brand extension initiative by assessing possible competitive environment in 13 countries to a matrix of 25 different product introductions.
Sr. Market Insights Manager, ORC International (now Engine Group)
I work with clients on their strategic/competitive intelligence initiatives, product development, and M&A activities. Projects I manage utilize virtual and at times global teams of internal and external analysts and partners/vendors. Much of the work is assessments and sizing of markets, competitive intelligence, and technical trends within industrial, B2B, and CPG markets.
The emphasis has been on qualitative studies of poorly documented markets. More recent work has included quantitative studies within the consumer side of these markets.
Client feedback to projects include
Redirected investments to new territories after learning from market study that position was already strong in operating geography
Study of new (to client) sales channel operated very differently than thought and updated strategic initiative to align with recommendations
Technology landscape highlighted a white space where (client) had on-the-shelf technology. A new product was on the market in only a few months
Skills
project management
13
VBA and SQL
20+
Microsoft excel/word/PPT
20+
Mentoring and Training
20+
Process Development
20+
Market Research
13
Solution Design and Execution
20+
Client/Stakeholder Relations
13
Questions & Answers
What are your long-term goals?
My long-term goal is to continue to be a positive impact on the operations of my company. Expectation is this will be within the context of leading teams and managing projects within areas of process improvement and various types of research.
What tools do you use?
MS Office (Word, Excel, PowerPoint, and Outlook) to create process templates, documentation, and VBA automation to improve consistency, efficiency, and to assist some with tasks that would otherwise be difficult to master
Have worked with company teams addressing CRM and SharePoint design to maximize data and process efficiencies
Have used multiple qualitative Market Research techniques in interviewing and secondary (literature) research to create custom assessments to meet client objectives
Have programmed MS Access and Oracle databases and applications for the collection and tracking of information both for local department and for personal business
Describe your greatest accomplishment.
My greatest motivation is having a positive impact on the people I work with and assist (e.g., my clients).
Forced to pick one accomplishment, I would pick a discussion with a long-term client who said we are one of his trusted research partners because we have delivered to him on several occasions what has proven to be truly career-making results.
Why did you choose your profession?
My career has been an exploration of different ways that I could apply my technical background.
Used my chemical degree to work with individuals on evaluating ways to properly manage chemical waste within company and regulatory guidelines
Used my IT background in programming and database management to more efficiently track that waste across the management process
Used my technical background to assist industrial and other companies in the exploration of B2B and other markets and in pursuing innovation
Used my process background to assist my company in addressing opportunities to improve communication, cooperation, and process efficiencies
Resources
Images
Best Friends Animal Shelter; Beautiful country for a wonderful cause
Habitat for Humanity; Putting renovation experience to work
Have to love hostas; they bloom for green and brown thumbs alike!
Completion of 4-year exterior renovation including use of environmentally safe procedures for managing lead paint
The Injection Molding and CNC Machining Marketfor Prototype and Low-Volume Contract Manufacturing
Best Friends Animal Shelter; Beautiful country for a wonderful cause
Habitat for Humanity; Putting renovation experience to work
Have to love hostas; they bloom for green and brown thumbs alike!
Completion of 4-year exterior renovation including use of environmentally safe procedures for managing lead paint
The Injection Molding and CNC Machining Marketfor Prototype and Low-Volume Contract Manufacturing
